History
The extrem story according to us
In a small garage, far, far away, there were two friends dreaming about having fun in powder snow. Internet was a military secret in those days. Mobile phones were something you only saw on TV. That meant rumors spread by word of mouth, flaskpost and Nojd drums. Soon the word about surfing on snow spread and even our friends’ friends started asking for boards.
One day the production was up at a staggering two hundred boards a year, when a Japanese business man called and tried to order a thousand units. We had to say no, but the thoughts of a real snowboarding factory were soon put into reality…
Today, we are Scandinavia’s largest ski and snowboard manufacturer. We’re dedicated to designing and building the very best in alpine and freeriding equipment. Our handcrafted range of snowboards, skis, clothing and other gear is continuously pushing the boundaries by using the most advanced materials, shapes and technologies around.
We give you the ultimate ride in your winter wonderland!